As a journalist, I can report that Warner Bros Discovery chief, David Zaslav, has turned to a longtime confidant to help save the wounded CNN. According to sources familiar with the matter, Zaslav has tapped Jeff Zucker, the former president of CNN Worldwide, to help revive the struggling news network.
Zucker, who left CNN in 2021 after a tenure that saw the network’s ratings rise and fall, is said to be working with Zaslav on a plan to reinvigorate CNN’s programming and attract new viewers. The move comes as CNN has struggled to maintain its audience in the face of increased competition from digital news outlets and declining interest in traditional cable news.
Zucker is a well-respected figure in the media industry, having previously served as the executive producer of NBC’s “Today” show and the president of NBC Universal Television Group. He is known for his aggressive management style and his ability to create compelling programming that resonates with viewers.
Zaslav, who took over as CEO of Warner Bros Discovery in March 2021, has made it clear that he sees CNN as a key part of the company’s future. In a recent interview with Variety, he said that he believes CNN has “a lot of untapped potential” and that he is committed to investing in the network.
It remains to be seen what changes Zucker and Zaslav will make to CNN’s programming, but the move is seen as a sign that the network is taking steps to address its challenges and remain relevant in an increasingly crowded media landscape. As a journalist, I will continue to monitor this story and provide updates as they become available.
