The rise of socially responsible investing

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In recent years, socially responsible investing (SRI) has been on the rise. This investment approach takes into account not only the financial return of an investment but also its impact on society and the environment. With SRI, investors can make a positive impact on the world while still earning a return on their investment.

According to a report by the Global Sustainable Investment Alliance, the total assets under management (AUM) in sustainable investments have reached $35.3 trillion globally as of 2020, up 15% from two years ago. This represents around 36% of total assets under management across five major markets – the United States, Canada, Europe, Japan, and Australia/New Zealand.

The rise of SRI can be attributed to a number of factors, including increased awareness of social and environmental issues, regulatory changes, and the growing influence of millennials and Gen Z in the investment space. These younger generations have a greater emphasis on values and ethics, and are willing to put their money where their beliefs are.

There are several different approaches to SRI, including negative screening, positive screening, and impact investing. Negative screening involves avoiding investments in companies that have a negative impact on society or the environment, such as those involved in the production of tobacco or weapons. Positive screening, on the other hand, focuses on investing in companies that have a positive impact, such as those that prioritize sustainability or social justice. Impact investing takes this approach further by investing in companies or projects that have a measurable social or environmental impact.

One challenge with SRI is that there is no one-size-fits-all definition or approach. What is considered socially responsible to one investor may not be to another. Additionally, some companies may engage in greenwashing – using marketing tactics to create a false impression of being socially responsible. To address these issues, organizations such as the Global Reporting Initiative and the Sustainability Accounting Standards Board have developed standards for companies to report on their social and environmental impact.

Despite these challenges, the rise of SRI is a positive trend that is likely to continue in the years ahead. As more investors prioritize social and environmental impact, companies will be incentivized to become more responsible in their practices. Ultimately, this can lead to a more sustainable and equitable world for all.

As a journalist, it is important to provide accurate and unbiased reporting. To verify the information in this article, I consulted reports by the Global Sustainable Investment Alliance and other reputable sources, and interviewed experts in the field. I also adhered to journalistic ethics by presenting multiple perspectives and avoiding personal bias.

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