Silver Lake and Canadian Pension Fund Team Up for $12bn Qualtrics Bid

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Are you ready for a game-changing development in the world of survey software? Silver Lake and Canadian Pension Fund have teamed up to make a $12bn bid for Qualtrics, one of the most renowned survey software companies. This move has sent ripples throughout the industry, leaving many wondering what it means for the future of survey technology. In this blog post, we’ll explore how this partnership could impact Qualtrics and its competitors, as well as what it means for businesses looking to gather valuable feedback from customers. So buckle up and get ready to dive into the exciting world of survey tech!

What is Qualtrics?

Qualtrics is a survey software company that provides businesses with the tools they need to collect customer feedback. The company was founded in 2002 and is headquartered in Provo, Utah. Qualtrics has raised over $400 million from investors including Sequoia Capital, Accel Partners, and Insight Venture Partners. In October 2018, Qualtrics was acquired by SAP for $8 billion.

Qualtrics provides a platform for businesses to create, distribute, and analyze surveys. The Qualtrics platform includes features such as question libraries, custom branding, and real-time reporting. Qualtrics offers both a self-service option and an enterprise option for businesses that need more support. The enterprise option includes dedicated account managers and customer success teams.

Qualtrics is used by over 10,000 organizations worldwide, including Coca-Cola, Nissan, Hilton, and Adobe. The company has been recognized for its innovation and growth potential, winning awards such as the Forbes Cloud 100 and the CNBC Disruptor 50.

What does the Silver Lake and Canadian Pension Fund Team Up mean for Qualtrics?

1. What does the Silver Lake and Canadian Pension Fund Team Up mean for Qualtrics?

The Silver Lake and Canadian Pension Fund teaming up for a $bn Qualtrics bid is big news for the survey software industry. This move could potentially make Qualtrics the highest valued software company in the world. Here’s what it could mean for the future of survey software:

Qualtrics is a leader in survey software and this move could solidify its position as the top player in the space. The funding will give Qualtrics the resources it needs to continue innovating and expanding its product offerings. This could make it even more difficult for competitors to keep up.

The Silver Lake and Canadian Pension Fund teaming up also indicates that there is growing interest in survey software among large investors. This could lead to even more investment in the space, which would be good news for Qualtrics and other companies in the industry.

It’s still early days, but this move by Silver Lake and Canadian Pension Fund could be a game changer for Qualtrics and the survey software industry as a whole.

What are the benefits of survey software?

1. Increased efficiency and productivity:

With survey software, businesses can easily create and distribute surveys to collect data from customers or employees. This data can then be analyzed and used to improve business operations. Survey software can also help businesses track customer satisfaction levels or employee engagement.

2. Better decision making:

Survey data can provide valuable insights that help businesses make better decisions. For example, survey data can help businesses understand what customers or employees want or need. This information can then be used to improve products, services, or policies.

3. Improved customer satisfaction:

Surveys can be used to collect customer feedback and use it to improve the customer experience. By understanding what customers want and need, businesses can make changes that lead to increased satisfaction levels.

4. Greater insight into trends:

Survey software makes it easy to track changes over time. This information can be used to identify trends and make predictions about the future. This is especially useful for businesses that are looking to stay ahead of the competition.

How can businesses make the most of survey software?

1. How can businesses make the most of survey software?

Qualtrics is one of the leading survey software platforms on the market, and its acquisition by Silver Lake and Canadian Pension Fund will likely mean good things for the future of the platform. Businesses that want to make the most of survey software would do well to keep an eye on Qualtrics and how it develops in the coming years.

There are a few key ways in which businesses can make the most out of survey software like Qualtrics:

-By using it to collect detailed customer feedback that can be used to improve products, services, and the overall customer experience;

-By using it to collect employee feedback that can be used to improve workplace morale and productivity;

-By using it to collect market research data that can be used to inform strategic decision-making.

Qualtrics alternatives

There are a number of Qualtrics alternatives on the market that offer similar survey software solutions. Some of the most popular options include SurveyMonkey, SoGoSurvey, and Typeform. Each of these platforms has its own unique features and pricing plans, so be sure to compare and contrast the different options to find the best fit for your needs.


The Qualtrics deal between Silver Lake and Canadian Pension Fund is a sign that survey software will continue to be an important tool in the tech world. It demonstrates just how valuable the data gathered through surveys can be, and it’s likely that this trend of investing in survey software companies will continue into the future. This could lead to more resources being invested into making survey software even better than what it currently is, which would benefit everyone who uses it for marketing or research purposes.


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